There’s a certain kind of magic that comes from the desert, a light that softens everything it touches and sparks creativity in unexpected ways. For artist and entrepreneur Abril Robbins, that light was the beginning of everything.

Meet Nicole Lauchaire, the Chief Marketing Officer of Varsity Spirit, a global leader in cheer, dance, performing arts, and yearbook. A cheerleader for others with an inspiring story of her own, Nicole shared the details of her remarkable career and the adventurous spirit that earned her a rare C-suite title, one that only 8% of women in sports hold.

Hem Support Wear, a pelvic floor support garment,  was born from personal experience. After the birth of Lauren's first child, she was diagnosed with Pelvic Organ Prolapse—something she had never even heard of before.

For the founder and owner of Brite Beauty, Marsi Hubbard, it all began in the close-knit community of Lubbock, Texas, where Southern values and classic hospitality shaped her approach to life and business.