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THE BOLT: NYFW, DWTS, Scrubs on the Red Carpet + More Brand Marketing Stories⚡️
DWTS, NYFW, brand activations + more — welcome to September’s edition of The BOLT
Oct 13 min read


Nicole Lauchaire: From Cheering for the Game to Changing it
Meet Nicole Lauchaire, the Chief Marketing Officer of Varsity Spirit, a global leader in cheer, dance, performing arts, and yearbook. A cheerleader for others with an inspiring story of her own, Nicole shared the details of her remarkable career and the adventurous spirit that earned her a rare C-suite title, one that only 8% of women in sports hold.
Sep 158 min read


THE BOLT: KATSEYE x Gap, Taylor Swift's Engagement + More Brand Marketing Stories⚡️
From a snack aisle wedding to boots made of restaurant booths, these are July's Top Marketing Hits
Sep 43 min read


Leading with Empathy and Determination: Lauren Fleming’s Mission to Support Women from the Pelvic Floor Up
Hem Support Wear, a pelvic floor support garment, was born from personal experience. After the birth of Lauren's first child, she was diagnosed with Pelvic Organ Prolapse—something she had never even heard of before.
Aug 135 min read


THE BOLT: Booth Boots, A Snack Aisle Wedding + More Brand Marketing Stories⚡️
From a snack aisle wedding to boots made of restaurant booths, these are July's Top Marketing Hits
Aug 74 min read


From Curious Kid to Insight Leader: How Alexia Raven Built a Life of Purpose, People, and Bold Leaps
For Alexia Raven, Co-founder of Maverix Insights, wondering ‘why?’ became her greatest asset. Drawing from years of experience, she followed her questions through industries and insights, eventually co-creating a consultancy that turns data into direction.
Jul 76 min read


THE BOLT: From a New Gen Z Media Brand to the Exit of a Fashion Icon — these are June's Top Hits ⚡️
From a New Gen Z Media Brand to Exit of a Fashion Icon — these are June's Top Hits
Jul 23 min read


From Grit to Glam: Marsi Hubbard’s Journey to Building Brite Beauty
For the founder and owner of Brite Beauty, Marsi Hubbard, it all began in the close-knit community of Lubbock, Texas, where Southern values and classic hospitality shaped her approach to life and business.
Jun 94 min read


THE BOLT: From Monster Collectables to a Laundromat Craze — these are May's Top Hits ⚡️
Aligned and Extra Zen 🧘♀️ Celebrating 10 years of everyone's favorite leggings — if Lululemon Align™ is what came to mind, you're...
Jun 23 min read
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