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THE BOLT: NYFW, DWTS, Scrubs on the Red Carpet + More Brand Marketing Stories⚡️
DWTS, NYFW, brand activations + more — welcome to September’s edition of The BOLT
Oct 13 min read


Nicole Lauchaire: From Cheering for the Game to Changing it
Meet Nicole Lauchaire, the Chief Marketing Officer of Varsity Spirit, a global leader in cheer, dance, performing arts, and yearbook. A cheerleader for others with an inspiring story of her own, Nicole shared the details of her remarkable career and the adventurous spirit that earned her a rare C-suite title, one that only 8% of women in sports hold.
Sep 158 min read


Leading with Empathy and Determination: Lauren Fleming’s Mission to Support Women from the Pelvic Floor Up
Hem Support Wear, a pelvic floor support garment, was born from personal experience. After the birth of Lauren's first child, she was diagnosed with Pelvic Organ Prolapse—something she had never even heard of before.
Aug 135 min read


From Curious Kid to Insight Leader: How Alexia Raven Built a Life of Purpose, People, and Bold Leaps
For Alexia Raven, Co-founder of Maverix Insights, wondering ‘why?’ became her greatest asset. Drawing from years of experience, she followed her questions through industries and insights, eventually co-creating a consultancy that turns data into direction.
Jul 76 min read


From Grit to Glam: Marsi Hubbard’s Journey to Building Brite Beauty
For the founder and owner of Brite Beauty, Marsi Hubbard, it all began in the close-knit community of Lubbock, Texas, where Southern values and classic hospitality shaped her approach to life and business.
Jun 94 min read


THE BOLT: April's Best Brand Plays and Marketing News⚡️
If April marketing showers bring May flowers, then buckle up—because April poured down a storm of brilliant brand moves! These are our favorite marketing moments from this past month.
May 53 min read


From Shyness to Self-Expression: Allyson Garro's Journey with Creativity, Identity, and Self-Expression
Allyson Garro's journey to founding Coco Coquette, a vibrant space for wigs and self-expression, began in her childhood—a time marked by shyness and a desire to find confidence.
May 15 min read


From High School Side Hustle to a Flourishing Business: The Story of Lyssie Lou’s Cookies
What started as baking sugar cookies with her mom for fun turned into a thriving business.
Mar 103 min read


Multimedia Entrepreneur Sissy Siero: Connecting the World Through Authentic Communication
Sissy Siero founded Siero Media with the mission of fostering genuine connections through meaningful communication.
Feb 15 min read


Creative Experience Officer: Eli Winkelman and Her Craft Revolution
As the founder of CRAFT , a DIY craft studio, in Austin, Texas, Eli Winkelman embodies resilience and creativity, proving that everyone...
Oct 23, 20243 min read
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