December delivered a lineup of bold campaigns, emerging trends, and immersive brand experiences, all reflecting audiences’ growing demand for authenticity and connection in an increasingly automated world.

Avery Miller has built a business that merges her deep-rooted love for art with her passion for connecting with people. Whether she’s painting a live portrait at a wedding, hosting a creative art class, or auctioning off her art for charity, Avery’s work goes far beyond just the canvas. It’s about creating experiences, sparking joy, and making memories last forever.

Multisensory, Multigenerational, and More Local Than Ever: Inside 2025’s Holiday Marketing Shakeup⚡️— welcome to November’s edition of The BOLT

DWTS, NYFW, brand activations + more — welcome to September’s edition of The BOLT

Meet Nicole Lauchaire, the Chief Marketing Officer of Varsity Spirit, a global leader in cheer, dance, performing arts, and yearbook. A cheerleader for others with an inspiring story of her own, Nicole shared the details of her remarkable career and the adventurous spirit that earned her a rare C-suite title, one that only 8% of women in sports hold.

Hem Support Wear, a pelvic floor support garment,  was born from personal experience. After the birth of Lauren's first child, she was diagnosed with Pelvic Organ Prolapse—something she had never even heard of before.

For Alexia Raven, Co-founder of Maverix Insights, wondering ‘why?’ became her greatest asset. Drawing from years of experience, she followed her questions through industries and insights, eventually co-creating a consultancy that turns data into direction.

For the founder and owner of Brite Beauty, Marsi Hubbard, it all began in the close-knit community of Lubbock, Texas, where Southern values and classic hospitality shaped her approach to life and business.

If April marketing showers bring May flowers, then buckle up—because April poured down a storm of brilliant brand moves! These are our favorite marketing moments from this past month.

Allyson Garro's journey to founding Coco Coquette, a vibrant space for wigs and self-expression, began in her childhood—a time marked by shyness and a desire to find confidence.