December delivered a lineup of bold campaigns, emerging trends, and immersive brand experiences, all reflecting audiences’ growing demand for authenticity and connection in an increasingly automated world.

DWTS, NYFW, brand activations + more — welcome to September’s edition of The BOLT

Meet Nicole Lauchaire, the Chief Marketing Officer of Varsity Spirit, a global leader in cheer, dance, performing arts, and yearbook. A cheerleader for others with an inspiring story of her own, Nicole shared the details of her remarkable career and the adventurous spirit that earned her a rare C-suite title, one that only 8% of women in sports hold.

For Alexia Raven, Co-founder of Maverix Insights, wondering ‘why?’ became her greatest asset. Drawing from years of experience, she followed her questions through industries and insights, eventually co-creating a consultancy that turns data into direction.

If April marketing showers bring May flowers, then buckle up—because April poured down a storm of brilliant brand moves! These are our favorite marketing moments from this past month.

March was a masterclass in marketing, with brands pulling off bold campaigns, viral moments, and innovative campaigns.