Double fulls, double downs, pirouettes, tumbling, and formations are the inspiration behind this beauty brand launch. If you don't understand a word we've said — good. That just makes this even more interesting. ​​​​​​​
​​​The gravity-defying twists and rotations were what inspired the movement and positioning of the products throughout this video. It's playful, it's powerful, it's athletic. ​​
The balancing and tossing of products into space is a graceful nod to teamwork and trust. A must in this sport.​
Even the final "formation" the products take is a direct influence of a final pose when the routine is complete. And a confetti finale? Well of course — have you even been to a cheer and dance competition?​
​By now you've realized this is not your average beauty line. It's a beauty line made specifically for cheerleaders and dancers. From the formula to the brand, no detail was spared.
This is Real Beauty for Real Athletes.​
Now watch this video through the eyes of a cheer or dance athlete...Still don't get it? Probably because you're not supposed to.​​​​​​​​​
Creative Team: Jessica Baker, Danielle Russell, Emily Manning