THE BOLT: April's Best Brand Plays and Marketing News⚡️
- Abby Kopp
- May 5
- 3 min read
Updated: May 8
If April marketing showers bring May flowers, then buckle up—because April poured down a storm of brilliant brand moves! These are our favorite marketing moments from this past month.
Making Moodboards in the Desert 🌵
Coachella has made its name as the superbowl for brands and influencers. Beyond the desert vibes and musical phenoms, brands bring their A-game to capitalize on both the digital and in-person captive audiences. We're always eagerly waiting to see the activations and brand partnerships brewing, and this year our standout marketing moment was Pinterest's Ready, Set, Remix immersive activation to celebrate the recent launch of their new collage feature. With the help of the collage queen herself, Ramisha Sattar (most well known for her work as Chappell Roan's creative director), the activation led festival-goers to explore trending beauty and fashion looks, then bring them to life with onsite makeup artists and stylists. By combining real-time style with real-world trend data, Pinterest brought their platform to life, blending digital insights with physical creativity in the heart of the desert.
Honoring the Voice and Vision behind our G⚡️S Vision
Our very own, Jessica Baker, was announced as this year's WBE Advocate of the Year! The Women’s Business Entrepreneurial Council - Southwest is an organization dedicated to empowering and elevating women-owned businesses! This award honors individuals who go the extra mile to uplift equity, open doors, and create meaningful opportunities, and we couldn’t be more proud to see our founder recognized for her passion and impact.
At Glass Staircase, supporting and uplifting female founders is what we do! It's our mission and our passion. Sending huge Congratulations to Jess!
"Elevate and advocate for women-owned businesses? YES, OF COURSE! That's what we do every day. It's our mission, our passion, and it's what Glass Staircase stands for. Honored to be considered and awareded as Advocate of the Year by our friends at WBCSW! Let's Go Ladies" - Jessica Baker
A Stinkin' Fun Billie Campaign 👃
Billie—the body care brand with a mission to champion the full spectrum of womankind—launched its first interactive OOH campaign, and it’s as bold as it is brilliant. Giant armpit posters infused with their newest scent, Coco Villa, popped up across NYC, turning sidewalks into full-on sensory moments.
This playful move set the social scene abuzz and was elevated even more with a perfectly paired Instagram collab with @whatisnewyork — a social account dedicated to the wild and weird of NYC.
A Brand New Kind of Gameshow 📺
Jimmy Fallon is bringing branding to center stage—and you can bet every marketing junkie (ourselves included) will be watching, popcorn in hand. His new competition series, "On Brand," will challenge teams of aspiring brand strategists, creatives, and entrepreneurs to go head-to-head to dream up and pitch campaigns for real-world brands and products... think Shark Tank meets The Apprentice. Go Fallon for bringing marketing to pop culture!
The Closer's Club - Meet Austin's Newest Real Estate Agent Exclusive Club
On the homefront this month, we helped launch an invite-only exclusive networking event designed with our friends over at Brodsky Properties. Designed to bring together top-performing real estate agents in an intimate, high-end setting, this event is more than just a dinner—it’s a curated experience where industry leaders connect, share insights, and explore real estate opportunities together.
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