Multisensory, Multigenerational, and More Local Than Ever: Inside 2025’s Holiday Marketing Shakeup⚡️— welcome to November’s edition of The BOLT

Meet Nicole Lauchaire, the Chief Marketing Officer of Varsity Spirit, a global leader in cheer, dance, performing arts, and yearbook. A cheerleader for others with an inspiring story of her own, Nicole shared the details of her remarkable career and the adventurous spirit that earned her a rare C-suite title, one that only 8% of women in sports hold.

From a New Gen Z Media Brand to Exit of a Fashion Icon — these are June's Top Hits

Sissy Siero founded Siero Media with the mission of fostering genuine connections through meaningful communication.