THE BOLT: SEPTEMBER EDITION
Updated: 5 hours ago
Glass Staircase is bringing you all the latest from inside the house. From photoshoots to app launches, brand designs and iconic businesses, September was packed with incredible client moments, creative projects, and some of the best happenings in Austin and beyond.
THE LATEST FROM OUR CLIENTS
NEW DROP: THE RUN PLAN APP
Calling all runners!
Meet The Run Plan App, built by Coach Ryan Ponsonby. After 20 years of coaching everyone from first-time 5K runners to Olympic medalists, Coach Ponsonby knows that no two runners, or training journeys, look the same.
Our team first had the opportunity to build The Run Plans brand + marketing strategy back in 2024. Now, we’re excited to help bring The Run Plan App to life, taking 20 years of coaching expertise and putting it right into runners’ back pockets.
The Run Plan is officially available on the App Store, and we’re so excited to see it out in the world and in the hands of runners ready to put it to work.
The Run Plan App
EVENT SEASON IS BACK WITH MUELLER SCOTT
It’s officially event season, and the ladies at MUELLER SCOTT are making magic happen left and right!
Our team has had the pleasure of working with MUELLER SCOTT since helping bring their rebrand to life back in 2023, and we’re so ready for another season of events together!
This month kicked off with their 2026 brand shoot, celebrating 10 years of MUELLER SCOTT, and led right into their first event of the season at the Thinkery Imagine That! Gala, where our team was on-site capturing content and covering the night across their social channels.
And we’re just getting started. We can’t wait to see what this season has in store—and we’ll be taking you along with us. Next up: Party for the Parks!
Mueller Scott x Thinkery
CANDACE COMER LANDA
New branding alert! We had the pleasure of working with Austin broker + Realtor Candace Comer Landa to refresh and elevate her brand.
Candace came to us wanting a brand that felt like a true visual representation of who she is and how she works. Her existing brand was missing consistency and connection. That’s where we came in.
Inspired by mid-century modern design and the meaning behind Candace’s name, “glowing light,” we built the new identity around the idea of being a guiding light in real estate.
From a redesigned logo to a cohesive style guide, every detail was created to feel warm, modern, and distinctly Candace. Her new brand feels more like her, reflects where she’s headed, and carries a little glow through every detail.
Candace Comer Landa Style Guide
THIS MONTH AT GLASS STAIRCASE
At the beginning of August, we randomly selected three business owners and their companies to receive a free, in-depth brand audit from our team. The goal was to fully dive into each brand and its community, uncover opportunities for growth, and identify where each business could continue evolving.
Our team had the pleasure of working with Held Ceramics, House of Alaan, and Golf Coast Indoor, taking a deep dive into every part of their brands. We started with competitor and current brand research, then built out tailored brand, content, and social strategies. We also dove deep into activation concepts, designs, and refreshed moodboards to help shape the future of their brand and visual direction.
We’re so excited to see where these brands go next and even more excited for the opportunity to continue supporting, collaborating with, and cheering them on as they grow!
AUSTIN STUDIO TOUR: GS OPEN STUDIO
We’ve been selected as a featured Art Group in the 2026 Austin Studio Tour!
We’re opening the doors to our SoCo space to celebrate the creative spirit of our friends, family, and community.
At our core, we’re a creative agency—but we’re creators first. We create every day, and we wanted to make space for others to do the same. This Glass Staircase HQ studio is an extension of that: a place to create freely, connect with others, and be part of the community we’re building. Creativity is at the heart of who we are and the backbone of our why.
We can’t wait to bring that inspiration under one roof and showcase the people, perspectives, and creativity that make our community so special.
SEPTEMBER: TOP THREE MARKETING STORIES
Reale Actives’ newest Go Calm uses her new “Earle Meets World" TV show as the backdrop for a commercial packed with personal Easter eggs.
Patagonia celebrates 35 years of its iconic fleece by looking back at a time when ordering something online meant faxing in your order. Patagonia brings that throwback to life by challenging content creator Ken Eurich to shop the old-school way, turning a piece of brand history into playful, highly shareable content.
As the trend of supersizing everything from food to beauty products and fashion continues to take over our feeds, Gap took the idea to the streets. The brand brought its oversized, Birkin-esque tote to Rockefeller Center in New York as a guerrilla-style activation designed to turn its newest bag into a larger-than-life Ad.
HAVE YOU JOINED OUR CLUB FOR FEMALE FOUNDERS + WOMEN IN BUSINESS?
Beyond Brand is a community for Austin women building businesses, brands, and big ideas.
Created for female founders, business owners, and women actively building and growing their brands, Beyond Brand is Austin’s local marketing + social club designed to make meaningful connection feel more natural, purposeful, and genuinely fun.
We’re rethinking traditional networking by creating a curated space where ambitious women in business can meet like-minded founders, exchange ideas, learn from one another, collaborate, and gain the resources, expertise, and support to take their businesses to the next level. Beyond Brand brings women together to not only build their network, but build confidence in their brands, strengthen their businesses, and finally bring the ideas they’ve been sitting on to life.
Stay tuned for what’s next. Beyond Brand is only getting started.
If you don’t know us, we’re Glass Staircase — a creative marketing agency bringing big ideas & powerful brands to life.
From branding and design to content creation, photography, social media, copywriting, and digital marketing, we combine strategy + creativity to help brands stand out and connect.
Ready to take your brand to the next level? We’ve got you covered.
Austin Events for Women — October Edit
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