For the founder and owner of Brite Beauty, Marsi Hubbard, it all began in the close-knit community of Lubbock, Texas, where Southern values and classic hospitality shaped her approach to life and business.

Allyson Garro's journey to founding Coco Coquette, a vibrant space for wigs and self-expression, began in her childhood—a time marked by shyness and a desire to find confidence.

What started as baking sugar cookies with her mom for fun turned into a thriving business.