There’s a certain kind of magic that comes from the desert, a light that softens everything it touches and sparks creativity in unexpected ways. For artist and entrepreneur Abril Robbins, that light was the beginning of everything.

For the founder and owner of Brite Beauty, Marsi Hubbard, it all began in the close-knit community of Lubbock, Texas, where Southern values and classic hospitality shaped her approach to life and business.