Goat Milk, Family, and Wholesome Living: Jennifer Orme’s Natural Ingredients to Healthy Skincare

In a world that often races ahead at overwhelming speed, Jennifer Orme reminds us what it means to slow down, breathe deeply, and embrace simplicity. She’s the heart and hands behind Simply Daisy Soaps, a cozy, feel-good brand that’s winning over skincare lovers one nourishing product at a time. But her journey didn’t begin in a fancy lab or a glossy office. It began in a place where ponies roamed, chickens clucked, and the morning air smelled like fresh hay and creek water.

Jennifer grew up just outside a tiny town in Southern California, surrounded by nature, animals, and a whole lot of unhurried charm. “Walking the creek, riding our pony, collecting eggs. It taught me to treasure the slower [...]” she recalls. That lifestyle planted deep roots in her soul, and even after her family moved closer to the city, she longed for that slow, grounded way of living. It wasn’t just the countryside that shaped her. During her tween years, Jennifer lived with her grandparents, two health-focused, back-to-basics souls who she adored. Her grandpa, in particular, was a health nut long before it was trendy. “He’d chase us around the house after drinking his green drinks and taking a handful of supplements,” she shares. His commitment to wellness planted the seed for her to start questioning the products we put on our bodies and researching the ingredients behind the label.

Fast forward to Jennifer’s adulthood: a mother to five, living a busy life, when two of her oldest sons developed eczema. Desperately wanting to help her boys, she remembered something she’d read, goat milk is good for problematic skin. Lucky for her, they had goats. One simple experiment later, Jennifer had created her first batch of homemade goat milk soap and soothed her kids' eczema. But it wasn’t just about lather and bubbles. When Jennifer saw her mom applying progesterone cream to her arms, it was  a turning point. That visual hit her like a ton of bricks. “It made me realize how much our skin absorbs [...] the products we use can actually be absorbed into our bodies,” she says. From that moment on, she began replacing every product in her home with non-toxic alternatives, many of which she began making herself. She’s far from alone in this movement. Consumers are becoming more ingredient-aware than ever. In fact, clean skincare products now represent over 41.7% of the U.S. clean beauty market’s revenue—a number expected to keep growing by 14.5% annually through 2030. People are paying attention, and Jennifer was ahead of the curve.

What started as a passion project turned into a purpose. Jennifer’s first bars were for her family. Then for friends. Then for neighbors. Eventually, she was carting boxes of soap to farmers' markets, connecting with people face-to-face. The feedback was electric. “People loved our skin-loving products and kept coming back for more,” she expressed. In 2021, she took the leap and launched her website. With every bar she sold, her belief in her mission deepened, and so did her customer base. Despite battling a chronic illness that brings fatigue, pain, and brain fog, Jennifer kept going. Some days were spent flat in bed. “I have to be very deliberate in how I spend my time,” she says. “But my product sells itself - when people try it, they love it and want more! And I created that.” And when she finally hired help? “It has made such a huge difference having people who've got my back!” she admits. 

Here’s the thing: Jennifer isn’t just a soap-maker. She’s also a homeschooling mom of five. Her daily routine is an artful dance between breakfast, schooling lessons, soap, rest breaks, work, and then dinner. Weekends however? Are work free unless there are no family plans. She also makes sure her kids see what it means to build something from scratch. “I involve them in the process so they learn the skills of running a business,” she says. And once a year, they pack up and go on a memorable trip, so her kids can see what their hard work can accomplish. “We all love it,” she notes.

Jennifer is part of a powerful and growing demographic—women and mom-owned businesses. Today, 44.1% of U.S. small businesses are owned by women, and nearly 39.1% are run by mothers, affectionately dubbed “mompreneurs." These women aren’t just chasing dreams, they’re building empires from kitchens, garages, and living rooms. Jennifer’s message to other women dreaming of doing something similar is clear: Believe in yourself. “Don’t call it a side hustle,” she says firmly. “It’s a real business. And it’s yours.” Her secret to success? Saying “no” when necessary. Jennifer learned early on that pushing herself too far, like attending overwhelming markets, came at too high a cost. “I have come back from market events so exhausted I didn't even want to look at my product for a few weeks,” she admits. So instead, she chose a more motivational path, like joining Faire and taking business classes that reframed her perspective.

Jennifer also remains deeply committed to sustainable business practices. She’s part of a rising wave of businesses that know sustainability isn't just a buzzword, it's a responsibility. In fact, 67% of Americans believe sustainability should be the default for companies, not the exception. Whether it’s using natural ingredients or creating minimal-waste packaging, Simply Daisy is proof that small can still be sustainable. And she’s not done yet. Not even close. 

Next on her list? A natural, non-toxic, detergent-free shampoo bar. She’s been developing it carefully and can’t wait to share it later this year. And goals? She dreams big. “I’d love for Simply Daisy to be known in households across the USA,” she says. Because why not? She’s already come this far, with nothing but determination, love for her craft, and the gentle whisper of her personal mantra: “I can do hard things.”

Stay tuned with Simply Daisy Soaps for the shampoo bar launch and more skin-loving goodness on their Instagram!