Let’s talk about branding, ladies. Do you have or need a personal brand? The truth is, whether you answer yes or no, you've worked on it or not... you already have a personal brand because it's WHO YOU ARE… If you don’t like the word brand, you can use “reputation”, because that’s exactly what it is. The real question is, is your brand serving you, and are you controlling the narrative? Or are you letting people make assumptions about who you are, what’s important to you and what you’re all about?
HOW TO DEVELOP YOUR PERSONAL BRAND
When it comes to developing a personal brand, your "why" is just as important (if not more so) as a business' "why." You must deeply understand your purpose, your mission, and the unique skills and experience you bring to the table to form a powerful brand identity that you can articulate. You also need a solid understanding of how others perceive you and your mission. It's at the intersection of who you are and how others perceive you that you will begin to understand and develop your personal brand.
If you're ready to dig deep, we've created a comprehensive personal branding course, The Ultimate Personal Branding Course, to walk you through the following 7-steps to build your personal brand with purpose and passion!
Determine and set your personal branding goals.
What do you want to accomplish by developing a brand?
Dive into who you are; Identify your unique attributes.
Personal values, skills, experience, etc.
Self-evaluation - how do you believe others perceive you?
Communication, personal style, personality, strengths
Inquire with others to describe how they perceive your personal brand.
Find a few trusted people & have them dig deep
Pinpoint your areas of strength and growth opportunities.
This will help you determine which parts of your personal brand are more developed than others
Choose areas of focus and action.
Choose where you want to focus first
Set a deadline.
Track your progress & your personal brand will start to solidify!
IT'S TIME TO BUILD THAT PERSONAL BRAND, BABY!
Download our FREE personal brand checklist to get started!
THE ULTIMATE PERSONAL BRANDING
Interactive worksheets for job seekers, professionals, entrepreneurs, business owners, solopreneurs, or anyone looking to invest in their personal success.
Once you complete this course, you’ll have a clear roadmap to your goals with a comprehensive plan and brand content to confidently show up with purpose and passion