THE BOLT: AUGUST EDITION
- Soyoung Cho
- 3 days ago
- 3 min read
This month at Glass Staircase, we’re bringing you all the latest from inside the house. From photoshoots and activation designs to surprise launches, iconic partnerships, and women-led business events, August was packed with incredible client moments, creative projects, and some of the best happenings in Austin and beyond.
THE LATEST FROM OUR CLIENTS
GAMEDAY BOOTS X DERRICK HENRY
Our team had the pleasure of working with Gameday Boots on its latest campaign, Walk Into Gameday Like the King, featuring Derrick Henry. To showcase the brand’s men’s collection, we put the Alabama Maverick boot in the spotlight alongside the King himself—an Alabama icon and Heisman Trophy winner whose legacy made him the perfect face for the campaign.
Gameday Boots x Derrick Henry Shoot
UNDER ARMOUR X RAW RUNNING
As a local Austin agency, we love working with the people and communities that make this city what it is. So when the opportunity came to partner with one of Austin’s run clubs, RAW Running, on a creative campaign with Under Armour, we were all in. RAW is known for intense workouts, strong community, and even stronger bonds. We brought that energy to life while showcasing the UA Velociti collection. We worked alongside RAW’s runners-turned-models to create a mix of morning and nighttime content that captured both the intensity of the sport and the personality of the people behind it. From concept to shoot day, this partnership was a perfect example of what we love to do at Glass Staircase: bring brands, communities, and creative ideas together to create excellence in motion.
Under Armour x RAW Running Shoot
WORLDSPRINGS X DALLAS COWBOYS
Calling all Cowboys fans! We helped WorldSprings launch its new Cowboys Cabanas—the ultimate spot to unwind on game day. Think luxury, Cowboys-themed cabanas surrounded by relaxing mineral springs.
Another way we partnered with WorldSprings: we also created custom gift bags for the stars of the show —the Dallas Cowboys Cheerleaders. Each bag featured curated spa essentials, custom robes, boat totes, and personalized details designed for the ultimate day of relaxation.
WorldSprings x DCC
THIS MONTH AT GLASS STAIRCASE
HAVE YOU JOINED OUR CLUB FOR FEMALE FOUNDERS + WOMEN IN BUSINESS?
Beyond Brand is a community for Austin women building businesses, brands, and big ideas.
Created for female founders, business owners, and women actively building and growing their brands, Beyond Brand is Austin’s local marketing + social club designed to make meaningful connection feel more natural, purposeful, and genuinely fun.
We’re rethinking traditional networking by creating a curated space where ambitious women in business can meet like-minded founders, exchange ideas, learn from one another, collaborate, and gain the resources, expertise, and support to take their businesses to the next level. Beyond Brand brings women together to not only build their network, but build confidence in their brands, strengthen their businesses, and finally bring the ideas they’ve been sitting on to life.
This month was HUGE for Beyond Brand Social Club.
Along with our monthly Creative Coffee Walk, Glass Staircase welcomed female founders and business owners into our first BBSC community event + branding workshop at our new South Congress office, and officially opened the doors to a new space created for Austin women in business to connect, create, learn, and grow together.
At its core, Beyond Brand is about surrounding yourself with women who get it. Women who are building something of their own, navigating similar challenges, sharing ideas and resources, and supporting one another along the way.
Whether you’re launching something new, refining an existing brand, or ready to take your business to its next level, we want Beyond Brand to be a community you can grow alongside.
Stay tuned for what’s next. Beyond Brand is only getting started.
Beyond Brand Social Club — Housewarming Happy Hour
AUGUST: TOP THREE MARKETING STORIES
Is he really living in the Netflix billboard?
Austin Events for Women — September Edit
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If you don’t know us, we’re Glass Staircase — a creative marketing agency bringing big ideas & powerful brands to life.
From branding and design to content creation, photography, social media, copywriting, and digital marketing, we combine strategy + creativity to help brands stand out and connect.
Ready to take your brand to the next level? We’ve got you covered.
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