Event Details

A 1-day women's workshop and happy hour to step up your creative confidence and mission-minded marketing — connect with marketing professionals and up-and-coming business women in Austin, to take your brand above and beyond.

You’ll leave feeling empowered, inspired and ready to challenge your creativity.


  • Pre Party Poolside Happy Hour + Bites

  • Sessions led by power-women in marketing/branding/creative

  • Keynote Speaker + Panel discussion

  • Swag bag + Prizes

  • Complimentary headshots by Magnetic Focus

  • Shop women-owned Mini Market


  • 5:30 PM
    + Check-in & Pre Party
    + Poolside Happy Hour + Bites
    + Complimentary "Not Your Mom's" Headshots 5:30 - 7 PM

  • 6:30 PM
    Welcome + Opening Session 

  • 7:00 PM
    Workshop Rotation 1​

    (choose 1 session to attend) 

    + Jessica Baker: 
    Branding with Creativity & Confidence: Avoiding a Brand Identity Crisis 

    + Rachel Holtin 
    How to Grow Your Brand with Influencers 

  • 8:00 PM
    ​​Workshop Rotation 2

    (choose 1 session to attend)

    + Jami Crist: 
    Creating Community with Disruption

    + Cara Caulkins & Rebekah Epstein: 
    Communication for Brands & Businesses:
    Telling Your Story to Make An Impact


  • 9:00 PM
    Panel Discussion with Nicole Lauchaire 
    & Keynote Speaker, Ingrid Vanderveldt of Empowering a Billion Women by 2020 

Meet the Speakers


CEO of Empowering a Billion Women (EBW) by 2020, Ingrid  Self-made businesswoman (tech entrepreneur), investor and media personality, Founder, Chairman, & CEO of Vanderveldt Global Investments, and Ingrid Vanderlveldt LLC. She's also the the Founder and Chairman of the #1 financial empowerment community for women, EBW 2020.


Senior Manager, Sports Marketing Run for Under Armour & People Connector in Baltimore. Jami is a driving force on the @UArunning team, and is an expert at creating connection and community. 



Marketing maven and digital content creator, Jessica is the founder of the Austin marketing, brand and creative agency, Glass Staircase, created for women by women. An expert in all things brand, she's the go-to for women looking to take the stairs and break the glass ceiling in business.



Senior VP of Corporate Communications for Varsity Brands, Nicole is responsible not only for implementation of key activations across the Company, but also for reinforcing Varsity Brands’ key messages and mission within the Company’s three businesses: BSN SPORTS, a Varsity Sport Brand, Varsity Spirit and Herff Jones, a Varsity Achievement Brand. 



Founder of Austin Foodstagram, a food, style and travel blog based in Austin, TX, Holtin moved to Austin in 2010 to attend the University of Texas at Austin, where she earned a degree in Communications. She has since run social media & influencer marketing programs for Favor Delivery as well as starting her own Influencer Marketplace for bloggers and brands to connect called Trend.  Holtin focuses her attention on creating content for brand partners and local restaurants.


Founder and president of Cara Caulkins Communications, a boutique PR firm specializing in media relations, events and marketing communications, Cara has over a decade of public relations experience with expertise in strategic planning and execution of communications programs for an array of lifestyle consumer brands and businesses. Cara began her public relations career in Chicago and New York at award-winning public relations agencies working on national consumer brands in the food, beauty and lifestyle space. In 2016, Austin Way Magazine, named Cara on "The List" -a who's who of prominent Austin-based community leaders, business executives, athletes and celebrities. She continues to add her expertise to industry panels and speaking events with brands like General Assembly, Bumble Bizz, Planoly, PRSSA, SXSW and more.



Founder of fifteen media, a boutique PR firm specializing in media relations, since 2015 she has been a valuable asset to more than 50 PR firms across the country working behind the scenes to get more media placements for their clients. Rebekah also helps small businesses get the media they deserve through DIY PR workshops and one-on-one training. Her clients have gained exposure and credibility with media features in Forbes, The New York Times, Newsweek, People, Self, Health, Refinery 29, Everyday Health, Men’s Health and many more.





Great first impressions are lasting impressions and that's why headshots are one of the most important visual elements you can add to a resume, website, or Linkedin account. Stand out with a professional headshot that's polished and you're proud of. Magnetic Focus will be  on-site at the event taking complimentary headshots  to up your  business game.

Our Sponsors

It takes a village, and we're so thankful to have these folks in ours.

Want to sponsor Beyond Brand Empowered by Glass Staircase? Email jessica@glassstaircase.org

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©2017 by Glass Staircase